Client Relationships

Do One Simple Thing to Strengthen Your Client Relationships

Small businesses, especially, can benefit from Client gifts despite it seeming counterintuitive. Even though money is being invested, the return is always exponentially greater than the initial investment. It is through these small gestures of appreciation that relationships are built and customer loyalty is built.

As the holiday season approaches, it might be a good idea to think about how giving gifts can impact your business. Corporate gift campaigns play out according to certain principles, and small businesses can apply those principles as well.

Why do we give gifts?

Gifts are loved by everyone. You can highlight your company’s identity and values by giving token items to your top customers and preferred vendors. You are displaying a level of generosity and implying that you care about the relationship that you have with another individual. Both customers and vendors understand the importance of these two factors in building long-term relationships with a business. The perception of your brand, the likelihood of repeat business, and the number of referrals you receive are affected by your small acts of kindness.

This is not only nice, but it is also a great way to reach out to your customer base without asking for anything in return. You can use it to reconnect with people you haven’t been in touch with regularly, and it doesn’t sound overly salesy.

Last but not least, these gifts can be deducted from your business taxes. Gifts under $25 per person can usually be written off if they are less than $25 each. This is a win-win situation: it builds goodwill with your clients without draining your bank account.

Organizing a successful gift-giving campaign

If you are going to spend time and resources on a gifting campaign, you might as well make sure that it is a success. Consider these five factors to choose the best item for your audience when choosing a holiday gift:

  • Useful: Don’t give a gift that doesn’t serve a purpose or that isn’t helpful to the recipient. The highlighters won’t be useful if your clients read on mobile devices. Furthermore, it suggests that you don’t know your audience, which undermines your good intentions.
  • Branded: Even though your goodwill comes without strings, you might want to include your logo or business name when appropriate. This way, the recipient has a soft reminder of where the gift came from, and it’s free marketing whenever it’s given.
  • Personalized: A personal note does not mean your gift must be customized, but you must include one with every gift. You can also add a couple of sentences that are appropriate given your relationship, such as “I wish you a happy holiday season and a prosperous New Year.” Be prepared to spend some time on this. It is evident when a gift is accompanied by a template card that the absence of personalized notes is noticeable.
  • Perfectly timed: We’ll get into this more below, but make sure the delivery date is correct. You can’t claim any good intentions if you receive a gift after the fact. Prevent your clients’ departure over the holidays by sending your gifts earlier.
  • Respectful of cultural differences: Customers are culturally and religiously diverse and have different preferences. When selecting your holiday gifts, keep those in mind. By sending seasonal gifts, you would be doing the exact opposite of what you intended.

Set a timeline once you’ve figured out what your ideal holiday gift will be. So you can successfully deploy this initiative, ensure your deadlines are aligned with delivery dates. A gift should include all parts: the gift itself, a card, packaging and wrapping paper, as well as shipping and mailing costs. If you take into consideration all of these variables, you’ll have a wonderful gift-giving season!

Bonus: A list of gift inspiration

If you need a creative boost, here are a few tried-and-true corporate gift ideas:

  • Baskets of gifts
  • Pens made of high-quality materials
  • Stationery with a personal touch
  • Business card holders
  • Tickets for an event
  • Smart device chargers that work with all smart devices
  • Mugs with custom designs

You can give gifts at any time of year, which is one of the best things about them. Most corporate gifts are sent between November and January, but don’t just stick to this time period. Send beach umbrellas before summer if your business sells those. Make your gifts stand out and be remembered. Do what makes the most sense for your small business, not what is typical. You will be appreciated for your authenticity and thoughtfulness.